Samantha Kandell is a digital media professional with 8+ years leading production teams, launching workflows, and delivering results at SNY. She specializes in building systems that make teams faster and more efficient, from project workflows and onboarding programs to cloud-based production pipelines and YouTube strategies that drove +57% watch time and 363% revenue growth.
Working in live sports media means no two days are the same. Samantha has built her career managing multiple high-priority projects simultaneously, including everything from weekly video podcasts to tentpole events and breaking news streams, all under real-time pressure and tight deadlines. That environment has sharpened her ability to prioritize fast, communicate clearly, and keep teams aligned when the stakes are high.
Sam thrives at the intersection of creativity and operations, translating big-picture goals into clear milestones, organized processes, and measurable outcomes. Whether managing freelancers, coordinating cross-functional teams, or presenting KPI strategy to leadership, she excels in complex environments and always aims to bring out the best in those around her.
After spending over 10 years in the Adobe Suite as well as Avid Media Composer, Sam can create anything you need, whether a Photoshop graphic or a Premiere video for social media. Check below to see if SoKool can help with your production needs!